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· 6 min read

Already Using Incogni or PrivacyHawk? You're Missing Half the Picture

Data broker removal services are powerful — but they stop at your name and address. Your face needs its own guardian.

If you've signed up for Incogni, PrivacyHawk, DeleteMe, or Kanary — congratulations. You're taking privacy seriously in a way most people don't. But there's a gap in your defenses that these services don't cover, and it's becoming one of the most dangerous: your face.

What Data Broker Removal Services Actually Do

Incogni, PrivacyHawk, and similar services are built to tackle one specific problem: data brokers. These are companies that collect, package, and sell your personal information — your name, home address, phone numbers, email addresses, relatives, employment history, and more.

These services work by:

  • Sending removal requests under laws like GDPR and CCPA
  • Tracking which brokers have your data
  • Repeating the process as brokers re-collect data

This is genuinely valuable work. A typical adult's information is held by hundreds of data brokers, and manually opting out of each one could take weeks.

But here's what they don't handle: Your biometric data — specifically, your face. Facial recognition databases are a completely separate category of data collection, governed by different vendors and, in some cases, different laws.

Two Different Problems. Two Different Solutions.

Think of it like home security: Incogni locks your front door. FacePrivacy boards up the windows. You need both.

Incogni / PrivacyHawk
Data Broker Removal
FacePrivacy.ai
Facial Database Removal
Name & address from broker sites
Phone numbers & email
Relatives & associates
Your face in PimEyes
Clearview AI database
Corsight, FaceCheck.ID, Facia
Biometric data opt-outs
Reverse-image face search

Why This Gap Actually Matters

Here's the scenario that should scare you:

You pay for Incogni. Incogni removes your home address from 200 data broker sites. A stalker who tries to search for "John Smith, Chicago" finds nothing useful.

Now that same stalker takes a photo of you in a coffee shop. They upload it to PimEyes. PimEyes returns every photo of you on the internet — including one from a news article about a charity run three years ago. That article mentioned your full name and the neighborhood you live in.

Incogni did its job perfectly. And it didn't matter — because the stalker started with your face, not your name.

Data broker removal assumes the attacker already has identifiers like your name or email. Facial recognition inverts that — it starts with an anonymous photo and produces the identifiers.

The Perfect Privacy Stack

A comprehensive privacy setup in 2026 looks like this:

1

Data Broker Removal

Tool: Incogni, PrivacyHawk, DeleteMe, or Kanary

Handles name, address, phone, email being sold by data brokers. Stops the "search by name" attack vector.

2

Facial Recognition Removal

Tool: FacePrivacy.ai

Handles your face in biometric databases. Stops the "search by photo" attack vector that nothing else covers.

3

Password Manager + 2FA

Tool: 1Password, Bitwarden, Proton Pass

Protects accounts from credential stuffing. Different problem, equally essential.

4

Privacy-Focused Browser & VPN

Tool: Brave or Firefox, Mullvad or Proton VPN

Reduces tracking during daily browsing. Prevention layer.

Miss any one layer and you've got a hole in your defenses. But most privacy-conscious people have layers 1, 3, and 4 covered — and layer 2 completely ignored. That's the layer FacePrivacy fills.

Why There Wasn't a "FacePrivacy-Equivalent" Before

Facial recognition removal is its own specialized problem. It requires:

  • Identifying which facial recognition databases exist (they don't publicize)
  • Understanding each database's unique removal process
  • Providing a reference photo to prove identity
  • Following up when requests get ignored or rejected
  • Re-checking because databases re-index constantly

Incogni was built by the same team behind Surfshark VPN — security experts. But facial recognition databases require people who understand computer vision, not just privacy law.

FacePrivacy was built by a team with over a decade building facial recognition systems. We know the databases because we understand how they work technically. That expertise is what makes specialized facial removal possible.

If You're Already Paying for Privacy, You're Already Convinced

The hardest part of privacy is getting people to care. If you're subscribing to Incogni or PrivacyHawk, you've already crossed that bridge. You understand that privacy is worth paying for.

FacePrivacy isn't a replacement for those services — it's the missing piece. Together, they form the most complete privacy setup available for individuals in 2026.

At $9.99/month, FacePrivacy costs about the same as most data broker removal services. Running both is a reasonable investment for anyone serious about their privacy — especially women, public figures, domestic abuse survivors, activists, journalists, and anyone who has ever felt watched.

Complete your privacy stack

Keep using Incogni or PrivacyHawk for your personal data. Let FacePrivacy handle your face. Together, you're actually covered.

Start Face Removal →

Use code PRECHECK for 15% off your first month.