About Face Privacy

We build the expertise that finds your face, so we can help you take it back.

Over a decade in facial recognition

We've been building and working on facial recognition technology for over a decade, with TensorFlow, earlier machine learning and AI models, and the tools that power real-world tracking and identification.

Our stack has included object and face detection frameworks such as YOLO, OpenCV, dlib, MTCNN, and face_recognition, as well as custom pipelines on TensorFlow and other frameworks. We understand how faces are detected, matched, and stored across systems.

We're constantly keeping up to date with who builds the next model, database, or service, so we can stay one step ahead and uphold users' privacy. When new players or technologies emerge, we adapt our processes to help you remain as private as you want to be.

Our mission

To try to help users become more private. We understand that some people like to be private, and in a world of facial recognition and public databases, that choice should be respected. We aim to give people tools and options to reduce their exposure and protect their face data where the law and industry allow.

Privacy and your face around the world

Many of the world's largest countries have laws that touch on biometric data, public recording, or use of face data in databases. Below is a snapshot of some main jurisdictions by population and influence, and how they approach face and privacy.

United States

BIPA (Illinois), CCPA and state laws regulate biometric and facial data; consent and disclosure often required for collection and retention.

European Union

GDPR treats biometric data as a special category; strict limits on processing, storage, and cross-border transfer.

India

DPDPA 2023 classifies biometric data as sensitive personal data; consent and purpose limitation apply.

China

PIPL regulates personal information including biometric data; consent and necessity required for collection and use.

Brazil

LGPD treats biometric data as sensitive; consent and lawful basis required; applies to public and private databases.

Japan

APPI and guidelines cover biometric data; consent and disclosure required for collection and use.

United Kingdom

UK GDPR and DPA 2018 protect biometric data; consent or another lawful basis required for processing.

Canada

PIPEDA and provincial laws govern biometric and personal data; consent and reasonable purposes required.

Australia

Privacy Act and OAIC guidance address biometric data; consent and notification obligations for collection.

South Korea

PIPA and related laws strictly regulate biometric and facial data collection and use.