The 2026 Guide to Incogni Alternatives

Before the comparison, two things to get on the table.

One: if you're shopping for an Incogni alternative, you have real options in 2026. DeleteMe, Optery, Aura, Kanary, and Privacy Duck each handle data broker removal differently, and the right one depends on your threat model and budget. We'll go through them honestly.

Two: every one of those services — Incogni included — covers the same category of personal data. Names. Addresses. Phone numbers. Email addresses. Relatives. Employment history. None of them remove your face from facial recognition databases. That's a different category entirely, and until recently, no service handled it.

That's why FacePrivacy exists. We're the first dedicated facial recognition removal service — the Incogni-equivalent for face, not the Incogni-equivalent for data brokers. Whichever data broker removal service you pick from the list below, you'll need FacePrivacy alongside it. They cover different threat surfaces and neither one is a substitute for the other.

What Actually Matters in a Data Broker Removal Service

The numbers in this category are misleading and worth flagging upfront.

When DeleteMe says it covers "850+ data broker sites," only around 85 are handled by automated removal in the Standard plan. The rest require custom requests you submit yourself, and you only get 40 to 60 of those per year on entry-tier plans. Optery's "635+" sites are more meaningfully automated, but the entry plan covers a lot fewer. Incogni's "420+ brokers" represents the request count, not the verified removal count.

Industry testing has consistently shown the average user gets 40 to 60 meaningful removals regardless of which service they pick. Site counts above that floor are mostly marketing.

What actually moves the needle

• Proof of removal. Screenshots or confirmed-by-broker status, not just "request sent."
• Coverage of the brokers that matter. People-search sites like Whitepages, Spokeo, BeenVerified, and Radaris. Marketing brokers leak data quietly; people-search brokers leak it loudly.
• Continuous monitoring cadence. Brokers re-list your data on their own schedule.
• Custom removal flexibility. When data shows up somewhere weird, can the service go after it?
• Honest billing. Monthly options, money-back windows, no surprise renewals.

One thing that does not matter when picking among these services: face coverage. None of them have it. That's a separate purchase no matter which one you choose.

1. DeleteMe — The Established Veteran

DeleteMe, made by Abine, has been doing data broker removal since 2010. Longest track record in the category, and it shows up in places newer services struggle: snail-mail opt-outs, phone-tree removals, and brokers that ignore automated requests entirely.

Pricing. ~$129/year for Standard, more for Family.

Best for. Complicated exposure (prior names, multiple addresses), high-risk individuals, anyone who wants a human in the loop.

2. Optery — The Transparency Pick

Optery (founded 2020) has been picking up press, including PCMag's Editors' Choice multiple years running. The thing that distinguishes Optery: when it removes you from a site, it shows you a screenshot of the listing before removal and confirms the removal afterward. No one else in this category does that.

Pricing. Free scan / Core ~$39/year / Extended ~$149/year / Ultimate ~$24.99/month.

Best for. People who want proof their service is doing something. Anyone unsure about committing — the free scan is genuinely useful.

3. Aura — The All-in-One

Aura plays a different game than the rest of this list. It's not really a data broker removal service — it's an identity protection suite that includes data broker removal as one of several layers.

What you get beyond data removal

• Real-time three-bureau credit monitoring
• Dark web scanning for leaked credentials and SSNs
• Up to $1 million in identity theft insurance per adult
• 24/7 fraud resolution with a real person on the phone
• Bundled VPN and antivirus on most plans
• Family pricing for up to five adults plus unlimited kids

Pricing. $12/month individual, $22/month couple, $32/month family (annual billing).

Best for. Anyone wanting one subscription handling identity protection broadly. Families. People who've experienced a breach or fraud.

4. Kanary — The Quiet Mid-Tier

Kanary doesn't advertise as aggressively as the bigger names, which is why most people haven't heard of it. The product is good. Coverage is over 400 brokers, the platform is well-designed, automated scans run frequently, and pricing is competitive without being premium.

Pricing. ~$89/year.

Best for. People who want broader coverage than Incogni without paying DeleteMe's premium. Mobile-heavy users who like guided privacy habits.

5. Privacy Duck — The Concierge Tier

Privacy Duck is what you reach for when the others aren't enough. Not automated. Manual, white-glove, hands-on data removal handled by humans who treat each client as a research project.

Pricing. $500+/year, varies by case complexity.

Best for. Public figures. Executives. Domestic abuse survivors with active threats. Anyone who has been doxxed.

Honorable Mentions

• Privacy Bee — Strong digital footprint removal, leans more enterprise.
• EasyOptOuts — Simple, low cost, smaller scope.
• Mozilla Monitor Plus — Powered by Onerep behind the scenes.
• Reputation Defender — Older brand, focused on online reputation broadly.

None of these handle facial recognition databases either. The pattern holds across the entire data broker removal industry. It's a structural gap, not a feature gap with any one product.

Quick Comparison

Why FacePrivacy Is a Separate Service (And Has to Be)

A reasonable question at this point: if facial recognition removal is so important, why don't DeleteMe or Optery or Aura just add it as a feature?

Because it's a different problem with different vendors, different opt-out processes, different legal frameworks, and different technical requirements. Removing yourself from PimEyes, Clearview AI, FaceCheck.ID, Corsight, EyeMatch, Social Catfish, Precheck.ai, ClarityCheck, and the rest needs people who understand both privacy law and how facial recognition systems represent identity at the embedding level. Data broker removal needs people who understand privacy law and people-search business models. The skill sets don't fully overlap, and the databases don't either.

That's why FacePrivacy was built as a standalone, specialized service rather than an add-on to an existing data broker tool. We're the first company doing this work at the consumer level. The team has over a decade of experience building facial recognition systems, which is what it takes to understand and dismantle them.

What a Complete 2026 Privacy Stack Looks Like

The honest version of a privacy stack for a regular human in 2026:

Most privacy-aware people already have layers 3, 4, and 5. The serious ones have layer 1. Almost no one has layer 2 yet, because the category is new and we're the only specialized service in it.

That gap is closing fast. People who get ahead of it — especially the population already paying for data broker removal — are the ones who actually have full coverage. Everyone else has a hole in their defenses they don't know about.

The Honest Recommendation

For data broker removal:

• For most people: Optery. Free scan tells you what you're dealing with, screenshot proof gives confidence the work is happening, monthly billing means you can leave if it isn't.
• For high-risk users: DeleteMe or Privacy Duck depending on budget.
• For all-in-one identity protection: Aura.
• For Surfshark loyalists who want cheap: Stick with Incogni.

For the face privacy layer:

There's only one answer right now, because we're the only ones doing it: FacePrivacy.

Pair them. That's the stack.